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What Is Fundraising?

So what is fundraising? Fundraising is the process of raising money for a cause, the process of gathering voluntary contributions by requesting donations. Typically charities and philanthropic organisations gain donations from charity fundraising, but raising funds isn’t limited to charity, especially nowadays! 

You can raise funds for a colleague leaving work, a new baby, or even a holiday or group activity. (See our post on how to create a money pool with friends). Fundraising can also refer to sourcing for investment. 

There is volunteer committee fundraising, company fundraising, door-to-door fundraising, event fundraising – and that’s just the tip of the iceberg. 

In the past, it used to be all about face-to-face campaigning to gather funds. You might remember the people hitting the streets with a bucket to fundraise from your childhood years, but nowadays, most charities are likely to encourage a Direct Debit set up and some don’t take coins or notes anymore. 

Fundraising is also on the rise for individuals. Years ago, if you wanted to raise money for a charity, a cause, or even for emergency funds for something critical, the best way to do this would be to reach out to your immediate network. Additionally, you could create community events to further your chances of receiving a donation. This is still a great fundraising method, but now, things have changed a little. 

Online fundraising has emerged recently as a new way to collect money without being face to face whilst still being able to build relationships. Naturally, in a world that is increasingly not limited by distance, we can be globally connected, and fundraising benefits from this. Any cause that touches people or resonates can receive donations from anyone, anywhere in the world. This has given huge rise to grassroots fundraising for anyone with access to the internet and a computer. 

Stats have shown that overall giving grew 4.1% over the past year (2020/21) and that 45% of worldwide donors are enrolled in a monthly giving programme. 

At the same time, charities are also benefitting, as more individuals are given an easier way to donate and raise money on their behalf, without being restricted to cash-generating activities and being restricted to canvassing their immediate network. 

Another factor? It’s simple! With online fundraising platforms, anyone wanting to raise money can connect to their charity or cause, or promote their reason for fundraising in-depth, giving as much information, photos and history to ensure people are connected to the idea. 

If you are asking yourself how to fundraise – the chances are, you are just a click online away from finding the best way to do it – with an online platform. 

What is the future of fundraising

While the method of collection is different, the act of how to fundraise is still the same. You need determination, an ability to connect people with your cause, and the ability to get your message seen by as many people as possible. 

Why not read our article on the best ways to collect donations online for more tips.